Regional Sales Manager, Rice

The Regional Sales Manager in Olam Agri is responsible for overseeing a significant share of sales operations within the rice distribution business. This role represents one of the largest regional sales mandates in Senegal and plays a critical role in driving revenue growth, market share expansion, and overall profitability of the global rice distribution portfolio.

The incumbent will lead sales execution across the region, strengthen distribution networks, and ensure effective alignment with key customers and partners. This position requires strong commercial acumen, operational oversight, and the ability to manage complex market dynamics while delivering sustainable business performance.

Key Responsibilities

1. Distribution Sales

• - Achieve regional sales targets (volume, value, margins)
• - Drive secondary sales and off-take
• - Ensure execution as per retailer/partner SLAs

2. Market Development & Penetration

• - Identify and drive growth across geographies
• - Expand outlet coverage and category penetration

3. Pricing & Commercial Management

• - Execute competitive pricing strategies
• - Track price realization, schemes, and discounts
• - Benchmark against competitors; align with global teams

4. Distributor Expansion & Management

• - Appoint and develop distributors
• - Drive ROI, working capital, and service levels
• - Ensure compliance and reporting discipline
• - Strengthen execution of value vs branded positioning

5. Cross-Functional Collaboration

• - Align with supply, sourcing, and quality teams
• - Partner with global teams on marketing and plans

6. Team Leadership

• - Lead and coach sales teams
• - Drive execution discipline and productivity
• - Set KPIs and review performance regularly

Job requirements

Experience:

• - 5-12 years FMCG/FMCD sales with strong general trade exposure.
• - Proven success in distributor expansion and market development roles.
• - Strong understanding of price-sensitive consumer segments and retail dynamics.
• - Experience working with large retailers, wholesale ecosystems, or private label portfolios preferred.

Qualification

• - Postgraduate qualification in Management preferred.
• - The role requires person to travel across and hence the person should be open to travel.
• - Fluency in English.

Skills and Competencies:

• - Sales, pricing & commercial acumen.
• - Distributor network building and management.

How to Apply:

Applicants are requested to complete all required steps in the application process including providing a resume/CV in order to be considered for open roles.